Samsung Electronics plans to introduce a groundbreaking real-time call translation service utilizing AI technology next year, according to a statement provided to AFP on Friday. The company asserts that this innovation will simplify cross-language conversations to the point of being as effortless as “turning on closed captions.”

    Samsung As part of the ongoing global artificial intelligence frenzy, Samsung joins a multitude of tech companies investing billions in the development of cutting-edge AI technologies. This trend has already given rise to chatbots that replicate human speech and software capable of producing remarkably realistic images and videos.


    The world’s largest smartphone manufacturer, Samsung, has announced that the upcoming Galaxy flagship model, set to launch early next year, will include an innovative real-time translation feature. This functionality will facilitate both audio and text translations during phone calls, regardless of the caller’s language. A Samsung spokesperson mentioned that the number of supported languages has yet to be finalized.

    Even when communicating with users of non-Samsung smartphones, the translation feature will be active, thanks to the incorporation of “on-device AI technology” in the new model. Described as being as simple as enabling closed captions on streaming shows, Samsung assures users that private conversations will remain secure within the confines of their phones.

    While analysts acknowledge the potential significance of Samsung’s achievement in providing real-time translation for voice calls using AI, questions linger regarding the specifics of its operation. The development represents a notable stride in technological progress if successfully implemented.

    “The entire procedure will require a minimum of three to four seconds, during which the AI comprehends the original content, translates it into a foreign language, and then articulates it to the listener,” explained Lee Won-kang, who heads the South Korea operations of the AI-based translation startup XL8.

    “We need to personally experience and test the functionality to assess its effectiveness, including determining whether the translated content will be spoken in the AI’s voice or retain the original voice.”

    AI sprawl 

    The introduction coincides with Samsung’s intensive efforts to advance its generative AI model, known as Samsung Gauss, which spans language, code, and image domains. Currently in use among company personnel, Samsung aims to integrate this AI system into a broad spectrum of its products in the coming times, although specific details about the timeline or models were not disclosed. Samsung’s language AI is anticipated to assist with tasks ranging from email composition to document summarization, while the code AI is designed to facilitate developers in coding more efficiently.

    Moreover, Samsung’s AI dedicated to images is expected to transform low-resolution images into high-resolution ones, along with the capability to generate and edit images. According to Choi Won-joon, head of Samsung’s smartphone R&D sector, the integration of embedded generative AI is poised to revolutionize our perception of phones permanently. Despite the promising potential of AI in various fields, concerns about data privacy and misinformation have been raised by governments and watchdogs.

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